Subbu Murugan
I am an Entrepreneur based out of Chennai, India. My startup, Ventuno.in, is working on building new media video solutions.
After my engineering degree in India, I took the usual route that many in my time did, went to the US to do my masters degree. After that I worked for couple of companies - Creatus Inc for 2 years and TIBCO Software Inc for 6 years - in the Bay Area before packing my bags and coming back home.
This blog is not aimed at anything in particular, but most probably would end up providing an insight in to what my world looks like.
An entrepreneur’s journey starts with a clean slate and just an idea in his mind. If you are a first time entrepreneur you start making mistakes right from here. The biggest fear while starting out is to figure out if your idea solves a key problem for a target market and thereby viable. Instead of figuring this out, most of us end up trying to find co-founders.
In my mind, there isn’t a bigger time/emotional sink than this. People’s risk profiles is a very wide spectrum, just like their experience and exposure. Our gut tells us to go with friends with good experience and exposure we perceive them to have. If we go wrong here, 99% of the time, your efforts to float a startup will never take off. Their insecurities and risk levels will hold you back. I have seen this happen to me (more than once) and many others I have come across in the startup ecosystem.
A tech startup usually moves from idea/validation to R&D to Sales to Marketing to Financial focused organization along its growth curve. As an entrepreneur start talking to smart people you come across, specifically in the market you intend to address, and start putting things in place. Hire junior people on salary basis or as interns to help you put your house in order. As you put together the pieces and move through the phases you will start de-risking your startup and like minded people will start engaging at the right time based on their risk profile.
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